Good Examples
of Bad Translations

Pepsi Cola is a popular soft drink throughout the world. And yet even this venerable brand was tripped up when attempting to introduce a new slogan to its various markets around the world.

When introducing the theme of 'Pepsi - The New Generation' to Japanese consumers translation errors proved rather embarrasing. The phrase Come alive, you're in the Pepsi Generation somehow became Pepsi will bring your ancestors back from the dead. Needless to say, sales of Pepsi Cola did not improve.

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• The Legal Community

  • Paris High Court (Tribunal de Grande Instance de Paris)
  • Court of Appeals (Cour d'Appel de Paris)
    • Major Environmental cases: (The Erica shipwreck)
    • Major Financial Fraud case (Insider trading, banking, securities)
    • Translations on major international (State level) crimes (Pinochet, Salinas, Noriega)
    • Missions abroad with investigating magistrates:
      • United States: (New York, Miami, Houston, San Antonio: Financial frauds, murders, drugs investigations)
      • Mexico: (Mexico City - DF: Money laundering, murders, financial frauds, drug investigations)
      • Ireland: (suspected money laundering, illegal proceeds from drugs, protected witnesses)

• Industrial / Technological / Commercial

  • General Electric
    • Thermoplastics
    • Finance (Annual reports)
    • Superabrasives
    • Medical (Imaging)
  • Matra - Transports Division
  • Ground transportation systems People Mover
  • Hunt Oil (Europe)
    • Oil contracts, permits, production technologies
  • Celtic Oil
    • Oil contracts, permits, production technologies
  • Single Buoy Moorings, Monaco/Monte-Carlo
    • Wrote directed and produced industrial and instructional films;
      • FPSO VI (Floating Production Storage & Offloading systems)
      • Offshore platform Gimbal assemblies
      • Single buoy offshore refining and offloading systems
  • Dassault Aviation (Falcon 20 Project)
    • Major product presentation for US Coast Guard
  • Governments; Ministry for Foreign Affairs (France)
    • English version of the Ministry's official publication Label France

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